3 Reasons Why Internet Marketing Has Changed…
The Internet Marketing Industry Has Changed (A LOT)… But How Can You Use It To Your Advantage? Find Out Below.
The industry has changed a lot since I started in 2009…
Do you remember this photo of me?
This was taken back when internet marketing was very ‘different’, back when ‘internet marketing’ was coming into fruition.
But as the years have passed, what’s changed?
More importantly, what can you learn from the changes that have occurred?
I’m going to highlight 3 of the biggest changes I’ve seen in internet marketing but also show you how to use them to your advantage.
1. There’s More Competition
Yes, an obvious one… but it’s important to remember the vast competition there is now online. Nearly every offline business now has an online presence, people have built 6 and 7 figure online businesses from the comfort of their own home and you’ll now find a service for any niche you can imagine.
But more competition isn’t always a bad thing…
More competition allows you to:
1. Learn from what’s already out there – When I first started a lot of it was trial and error, now with the vast competition you’ll be able to gain insights into what’s out there already and what’s needed.
2. Reverse engineer their success – If there’s another online business or website in your given niche, you can now use tools (such as SimilarWeb) to see how they’re getting visitors and making money. Use this to your advantage.
3. Collaborate – Collaborations and joint ventures are key to online business, and refraining from seeing related sites as competition and instead collaborating with them in some way can help you both get more visitors and income.
When I started making money from Sniping (before I created Google Sniper) I used to enter niches that had very little or no competition. But whatever niche you decide to enter now, remember they’ll be competition. But use this competition to your advantage.
Since I started online in 2009, I’ve moved into property development including recently opening a resort in Costa Rica
2. You Have More Tools Than Ever
Again when I first started back in 2009, creating a website wasn’t that easy. WordPress was very buggy, it wasn’t easy to use and the themes looked ugly. Now? WordPress is easy to use and it’s a free tool for you to build amazing websites.
Today, you really don’t need to know how to code, how to design graphics, how to write copy and to be honest even how to spell. There’s a tool out there for all of that.
Use these resources to your advantage…
It’s easier to get started now than it ever has been, so don’t delay.
Here’s some tools I recommend:
1. Canva – Free tool that’s easy to create your own graphics.
2. WordPress – Build beautiful websites.
3. Wix.com – Another service that has a drag and drop website builder.
4. Shopify – Want to start an e-commerce store? Shopify has all that you need.
5. Hootsuite – The social media dashboard, manage all your social media in one place.
6. Moz.com – See the authority for any website and a list of backlinks.
7. Udemy – Great, affordable online courses.
That’s not including all of the blogs, YouTube tutorials and online courses out there to help you get started.
3. There’s More BS.
Last but not least, a big downside to internet marketing today compared to 2009 is there’s a lot more BS.
Information overload is at an all time high, more people are selling courses, selling their knowledge and sharing what they know. Therefore it’s hard to know what information to follow sometimes.
My advice? At the beginning surround yourself with as much information as possible. Try as much as you can and experiment. But after a few months focus in on one thing. One strategy. One voice.
For example, you might want to follow what I advise and what I say over following 10 others who all have conflicting advice.
You might also want to just go all in with the last training you went through, and keep trying until you succeed.
Don’t be a victim of ‘shiny object syndrome’ – experiment and then focus in on the one thing.
If you’ve been online for a while now, what differences do you see?
Let me know in the comments below.
As always, I’ll try to respond to everyone who leaves a comment :)